• A$160

• 62 designs

• 18 designers

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Logo Design Brief

Tall Poppy Transformation is a coaching and training company that helps people be their biggest, brightest, boldest version of their self. It created a specific model for driving transformational action, anchored in positive psychology, called the POWER TO CHANGE model. This model has three core components including WHY POWER, WILL POWER and WAY POWER. The target includes people that are ready to change their life or stretch themselves for new challenges (career or other). We challenge them to stop playing small and step into their full power. The logo should be inspiring, strong and simple (modern & fresh, not cutesy). Please explore versions with Just TALL POPPY and also versions with TALL POPPY TRANSFORMATION (making TRANSFORMATION smaller than TALL POPPY, perhaps under it). The final design should communicate growth, transformational, progress and ACTION... they are relaunching their life... but please avoid stereotypical symbols of change (i.e. a seedling). In terms of symbols, anything with 3 connecting pieces will be favored as there are 3 elements to change in the model we have.

Consider use of the triskelion symbol (as it represents change, advancement progress and has 3 elements) but avoid it looking too celtic. I've included images of logos that represent the right kind of style. I'm open to using a poppy (but skeptical we can make this work without being too cutesy), particularly if we can give it 3 petals.

THANK YOU!!

Industry/Entity Type

Life Coaching

Logo Text

TALL POPPY TRANSFORMATION

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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