Preliminary design concepts for ICOMOS history document

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This customer received 39 print designs from 6 designers. They chose this print design from Tatlin as the winning design.
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Print Design Brief
To produce three design concepts as a demonstration for the layout of a document with a look and feel compatible with the existing documents/visual identity of an Australia-based NGO. The design concepts will be used to provide concepts to the NGO and ideally select a designer for the longer 30 - 50 page document.
Target Market(s)
Australian heritage community, international heritage community, general population interested in heritage issues and key stakeholders in heritage projects
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Eye catching but authoritative design to reflect a serious professional organisation, but one which reflects a modern, progressive approach.
- The designer needs to have experience working with document layout in InDesign and/or Illustrator and provide files in a range of outputs including EPS formats as well as HTML and PDF.
Nice to have
- Interplay between images and design elements