• A$160

• 155 designs

• 27 designers

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Logo Design Brief

We need a logo for a community organization located in the suburb of Yarralumla, Australian Capital Territory, Australia.

Background
Although Yarralumla is a suburb, it has a village feel.
Yarralumla is a tree-lined suburb bounded by Lake Burley Griffin on one side, sitting next to Parliament House and the Embassy precinct at one end, with government house, the Royal Canberra Golf Club, Westbourne Woods and the Old Canberra Brickworks at the other end. It is the site of Canberra’s first arboretum (the Westbourne Woods) and one of the major issues in the suburb has been restoration of the Canberra Brickworks (which is dominated by a large chimney stack).
Most of Canberra’s rowing and sailing clubs have their bases on the foreshore of the lake in Yarralumla.

Reference websites.
Yarralumla Residents Association
http://www.YarralumlaResidents.org.au
Canberra Brickworks
https://en.wikipedia.org/wiki/Yarralumla_brickworks
http://dailyphotocanberra.blogspot.com.au/2011/09/yarralumla-brickworks.html
The Yarralumla Primary School uses a tree in its logo.
http://www.yarralumlaps.act.edu.au/
The Heritage Nursery, Yarralumla uses a tree in its logo.
http://heritagenursery.com.au/
We are also a member of a federation - the Inner South Canberra Community Council, which also uses a tree in its current logo
http://www.isccc.org.au/about-us

We are aware that many other groups use trees in their logos including the local primary school and the Inner South Canberra Community Council. We are positioned as the leading residents association within the region, so want something that is distinctive and not simply another tree logo to make the set.

Target Market(s)

Local residents, government officials, media

Industry/Entity Type

Community Service

Logo Text

Yarralumla Residents

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The words “Yarralumla Residents”
• OR the words "Yarralumla Residents Association"
• OR the abbreviation "The YRA" or "YRA"
• It must look good printed in black and white.
• Distinctive enough to be recognized from a distance (for possible use on T-shirts or shopping bags)
• It must work as part of our letterhead. The letter head will include the logo plus full name of the association (Yarralumla Residents Association Inc.) plus Australian business number and possibly website, address, email. (We are flexible concerning the possibility of putting the website, address and email at the bottom of the letter head page)

Nice to have

• Inclusion in the motif: a tree, a lake, the tall chimney at the brickworks (not all necessarily required in the one logo, but these are ideas that we feel signify Yarralumla). Since we are a residents association the use of people would also work. The brickworks chimney should only be used if it works in conjunction with other motifs and not by itself.
• It should look good printed on yellow (this is the colour of the paper currently used for our newsletter)
• Message we want to convey is the sense of community values.
• The top community values according to past surveys:
• - Peace and privacy
• - Green space and mature trees
• - Mature trees on verges
• - Central to other parts of Canberra
• - Visually appealing built environment
• - Safety
• - Being near the lake
• - Established gardens
• - Friendly, community feel
• Possible use of bright Shamrock Green Color in logo (although must still work in black and white and when printed on yellow).
• Logo style referred to is indicative only and we will consider other forms.

Should not have

• WE HAVE CHANGED THE BRIEF
• We were avoiding the use of the "YRA", but through the contest we have realized that "YRA" in the logo might actually be preferred.

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