Fresh, youthful, creative but professional logo for a finance referral business

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This customer received 105 logo designs from 36 designers. They chose this logo design from GZ Designs as the winning design.
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Logo Design Brief
We need a logo for a new company called "Your Finance Formula". With a slogan of "a business growth solution".
We offer organisations the opportunity to make more money by referring mortgages and loans business through to our company. Hence, we provide them with the 'formula' to be able to offer finance solutions through their business.
We are after an exciting, fresh, cool logo for our finance referral business. We don't want it to be stuffy but it still needs to be professional. I have provided examples of fonts that we like and ideas on icons we think could look good. Please feel free to provide other ideas - get creative!!
With the text, please make the text "your", less prominent than "Finance Formula". Maybe a scriptive front for "your"?
Target Market(s)
Our target market are insurance brokerage owners, usually male and female between the age of 30 and 65.
Industry/Entity Type
Finance
Logo Text
Your Finance Formula
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.