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National Business Insurance Broker needs a Logo Design
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This customer received 401 logo designs from 84 designers. They chose this logo design from aliya as the winning design.
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US$420
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401 designs
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84 designers
Logo Design Brief
We are looking to improve upon our existing logo for our national insurance broker based in Scottsdale, Arizona. We work directly with leaders of small and large companies around the country who offer their employee benefits such as medical, dental, vision, life and more. Our job is to consult them on the best insurance design strategy, communication platforms and educational tools to help their employees get the most out of these benefits. Our colors are dark blue, gray and white and we would like to stay with these colors, but open to varying shades of blue and gray...we'd consider black as well. Our name is 'Bridgemark Insurance Group' so the final design should communicate strength and trust and be professional and clean. In our culture, we want to 'bridge' the gap of risk for our clients by taking them over the bridge (see logo attached) to the other side where 'it is safe', where we can earn their business. We are looking for a powerful but trusting brand image. We have included what we have now here and overall we like what we have but we feel it could use improvement, sharpening, and maybe some other touches...we do still want something that resembles this bridge we currently have in the logo or something conceptually like it. We are looking for your best work, and will pay, thank you.
Updates
It's coming down to the last few days and we think it's going to be between 10 or 15 logos...good luck to all! Thank you for all the great submissions! If you would like to add any new ideas, this is your last chance!
Added Thursday, July 14, 2016
Target Market(s)
Corporate Executives...business owners owning businesses of all sizes
Industry/Entity Type
Business
Logo Text
Bridgemark Insurance Group
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A bridge in the logo, have dark blue color
Nice to have
- An actual logo that says the brand with and without the actual name of company...for instance...when you see the swoosh for the 'Nike' logo...you know it's Nike...but it doesn't say Nike...we want a strong logo that stands alone with and without the actual name.
Should not have
- The font should not be too informal
