Log Design for Elastikx : Intelligent Thinking

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This customer received 120 logo designs from 46 designers. They chose this logo design from pegasusmultimediagh as the winning design.
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We need a logo design for a new software product called 'Elastikx'.
The software focuses on allowing Businesses to use Artificial Intelligence and machine learning algorithms to unlock the secrets in their data
What type of product or service do we offer?
Our software product allows business to utilising Machine-learning algorithms to better understand their data and business.
What do we hope to accomplish with our new identity?
We are looking to promote the new software product and to communicate a message of intellect and thinking through the logo and brand identity
Audience Profile
Enterprise business , Small and Medium size, across all sectors of the Business from retail to manufacturing, banking and services industries,
Perception/Tone/Guidelines
Contemporary, design that is simple and communicates a message of advanced thinking, stylish in design
What type of logo would we like?
Something that instantly is recognisable as Elastikx, conveys intelligent thinking, a simple but striking design that would look good in all formats.
Do we have any colours in mind for our logo?
We have an overall brand colour of blue (not specific defined)
Specific images or icons we have in mind?
We like the idea of a take on a brain design although this is purely a suggestion
What is our tagline or slogan?
Intelligent Thinking
Where will our new logo be used?
Letterheads, business cars, website, emails, advertising, banners etc
Competitive Positioning
.
What sets us apart from our competitors?
Service, product knowledge, forward thinking, new technology, open
Updates
Project Deadline Extended
Reason: Extending deadline to have time to review all / newly submitted designs
Added Sunday, July 10, 2016
Target Market(s)
the target market is for enterprise level businesses through to the smaller startup looking to understand and find insights into their data.
Industry/Entity Type
Business Software
Logo Text
Elastikx
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo design must come in all file formats required for online and print purposes. and suitable to be used on social media.
Nice to have
- Play on brain image
Should not have
- over complicated in design