Instructions for new chimney draught excluder

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This customer received 7 graphic designs from 1 designers. They chose this graphic design from Noa as the winning design.

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Graphic Design Brief

I have a product that is a draught excluder for chimneys, made of felted sheep wool. Please have a look at the website www.chimneysheep.co.uk for more details, particularly the How to Use page and the video. You'll see a graphic of the chimney sheep in a flue. I'm looking for two things for this project:
1/ a better graphic of the chimney sheep in the flue.
2/ better instructions than my own hand-drawn ones.
With the image of the "sheep" in the flue, it should curve the other way like an upside down umbrella. Ideally, I'd like something a bit more 3D looking. I've attached a couple of images of cut-away chimneys used by competitors' products - something similar to these would be good. But not too twee! Simple and demonstrative is what I'm looking for.
With the instructions, I'm looking for some better graphic images that convey what the hand drawings do. There are a total of nine different sizes of product so they must be fairly generic. The product used to come with stand-alone instructions in landscape format but I'm combining the instructions into a folded "safety card" which is why the attached version is in portrait with a bit of a gap in the middle. It looks clumsy the way it is but it will be folded across the middle.
Well feel free to get in touch for any more details. I look forward to seeing your designs!
Thanks,
Sally

Industry/Entity Type

Landscape


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Requirements
Must have
  • The sheep works by fitting into the throat, or narrow part of the chimney. It works by being a little bit bigger than the opening, so the felt squashes in to hold it in place. So it needs to curve up a bit at the edges, and look like a snug fit.
    The sheep is used when the fire is out, and the central heating is on. Having logs in the grate makes it look nicer, but they must not be lit!!

Files
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Payments
1st place
£140
Participation payments x 1
£40
Total
£180

Project Deadline
14 Sep 2013 09:54:47 UTC
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