• €140

• 154 designs

• 28 designers

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Logo Design Brief

We are currently selling travel experiences focusing on interaction with a unique cultural and natural surroundings with a feeling of adventure.
Focus on collaboration is a key.
Target audience is people from 30-55, international experienced travellers that are ready for new experiences.

Target Market(s)

worldwide Travellers between 28-50.

Industry/Entity Type

Travel Industry

Logo Text

North Of Nature or NorthOfNature (can be of/OF)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This is an open creative brief with some limitations. It must however work equally well on line as in printed literature, websites, business cards, etc.
• Important:
• - Good integration between words and image
• - use good combination of colors - more than 1
• - play with the word "OF" so its different than the other 2
• - dont want a font that is too standard
• - dont use the abreviation "NON"
• - dont want to see a picture of a flat landscape as the logo image
• - no just green and black, only use them in combination with other colours
• The name :
• North of nature which means "even further/ even better than nature". representing that we start in nature but go a step further in the search of amazing experiences.
• what i am looking for mainly is that it all fall together nicely and shows a clear message!! too many colors or lines forward and back can create confusion. Still I like to see a logo that can communicate one of the following concepts. please described in your design which one you went for. I would like you to try more than one concept :
• concepts:
• 1- strenth/excitment/adventure/uniqueness /
• 2- cleverness/peace/belongs to nature
• 3- connection with nature/freedom/explore/passion
• 4- humbling incomprehension/wonder/explore/seek/alive
• 5- cleverness/in control/thrill seeking/awakening
• 6- purpose/nature/ in peace/strength/
• 7- Amazement/awe/open spaces/the unknown/alive
• Slogan (optional): Explore your soul
• General words looking for the logo to communicate. you can use your creativity and use several of the following in combination or select one of the above mentioned concepts
• - Strength (bear)
• - uniqueness(?)
• - from nature /belongs to nature(tree/mountain/bird/etc./feather of an indian)
• - connection(lines, arrows)
• - cleverness / in control / professionalism(font used/colors)
• - Explore / seek / wonder(trails, footsteps or animals, compass, man standing up with raised arms looking up in the sky)
• - Adventure (mountian, bird, font, strong lines)
• - Signification /purpose (tree, bridge, sky, moutnains, arrow)
• - humbling incomprehension (sun, flower, mountain)
• - alive/Amazement/awe/thrill/awakening/bliss (?)
• - passion (red color without too much contrast)
• - open spaces
• - unknown/mystery

Nice to have

• see attached pictures
• Logo can have one or more of the following-
• - north arrow
• - polar bear
• - compass
• - bear paws
• - mountains
• - birds (dont use a tiny bird image - more like a hawk / condor)
• - example: moutain/polarbear paws
• - integrate for instance northarrow/paws/compass in some of the letters (e.g. the letter O in OF or O in NORTH

Should not have

• no color green

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Files

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