Elite Development Golf Academy (EDGA)
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This customer received 40 logo designs from 12 designers. They chose this logo design from Nalanr cvn as the winning design.
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Logo Design Brief
Logo will be presented on different colored shirts and backgrounds so needs to be flexible enough to be placed on anything.
This is an elite program where the best of the best will be involved, some of the worlds best golfers also.
It is a 6 Tier program moving from Introductory golfers through to PGAtour elite players (see attachment).
There is equal focus given to all the four pillars of athletic preparation: physical (fitness), technical (skill), tactical (decision making) and psychology.
Slogan idea: "Pathway to Professional" or "Steps to Success"
Any other good ideas considered.
Some links to the people/places:
http://twitter.com/#!/HumanFusion
http://www.thegolfathlete.com/
http://www.golfgrinder.com/news/golfindustry/ian-triggs-to-open-academy-at-brookwater/
http://www.brookwater.com.au/golf-overview.php
There will be likely be follow up work designing letter heads, websites etc. This is my first project with 99Design so hopefully a good experience.
This has come together very quickly hence the very short time.
Updates
Project Deadline Extended
Reason: Have been able to extend deadline by a few days thanks to organization's permission.
Added Thursday, November 10, 2011
Target Market(s)
Young athletes ranging from 12-20 years of age. Like to be fashionable and have the latest golf fashion, clubs, iPods etc. Student & Jnr Professionals
Industry/Entity Type
Fitness
Logo Text
Elite Development Golf Academy and/or EDGA and/or slogan
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simplicity and an ability to be recognized quickly and from afar.
Be representative of our world leading approach so it needs to be distinctively us and modern.
Maybe some black & white ability or ability to change colors simply so it can used on different colored shirts.
Nice to have
- Representative of our pathway approach to our structure.
Should not have
- Should not be too busy or overly complicated.
No stereotypical golf logos with shield or 'man swinging a club' icons.