T-shirt brand needs a logo design.
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This customer received 80 logo designs from 28 designers. They chose this logo design from MK as the winning design.
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Logo Design Brief
Waves and Wallys is a T-shirt line with the message of being the best version of yourself. The brand focus is taking the necessary steps to be the person you feel that you are inside, and what it takes to get there. I'm not looking to do anything trendy or niche(y), as I plan to be around for a long time. I am inspired by the hip hop culture (A Tribe Called Quest, Gang Starr, etc.)
Target Market(s)
Hip hop purists 30-45 yrs. old
Industry/Entity Type
Fashion
Logo Text
Waves and Wallys or Waves & Wallys
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- you can be creative with the font.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like to see a "character" logo that symbolizes strength, courage, and tenacity. I'd like to separate the pieces and use them at different times. Font style is going to be very important. The logo needs to be able to transcend above just tee-shirts and hats. Elegant but not too stuffy.
Nice to have
- 1. Character emblem:
- 2.simple clean lines.
- 3. One or 2 letter W's.
- 4. Abstract letter "W".
Should not have
- No laurel leafs or Griffins.