The Chapel - "A church looking for a new logo"

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This customer received 67 logo designs from 32 designers. They chose this logo design from kaven kro as the winning design.
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Logo Design Brief
We are looking for a logo for a non-denominational Christian Church. We have had a traditional logo that is rather dated and we are looking to change it up. We are looking for a logo that is clean and that can be recognized at a glance. Our current logo "attached" is what we are going away from. We are simplifying from Calvary Chapel Salt Lake to "The Chapel" and looking for a creative new look to brand us.
We do not want anything that resembles our old logo! As a church our first goal is "It's All About Jesus" We are reaching out to the un-churched, the non-religious and those who are just looking for a new church. We wouldn't mind a cross being incorporated into the logo, however; it is by no means necessary. We are looking for a simple, easy to read and quickly identifiable logo. You can see our church at www.calvaryslc.org or on Facebook at: Calvary Chapel Salt Lake.
As stated above we are looking to rebrand as "The Chapel" and looking for that fresh new look. We are leaning toward the Worldmark style of logo with a Hand Letter look but we are open to anything. The logo color is also open but we do like the brushed aluminum and stainless steel looks.
For the most part, just keep it clean, the less busy the better.
Target Market(s)
Un-churched / non-religious / People looking for a church
Industry/Entity Type
Church
Logo Text
The Chapel
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Slab Serif, Hand Letter etc.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fresh clean look
Nice to have
- Cross - but not necessary
Should not have
- Picture, chapels etc.