• £120

• 56 designs

• 22 designers

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Logo Design Brief

We need a logo for a new company based in Scotland with international collaborations called 'The Wild Movement Collective'.

It's a new start up with the aim of re-wilding humans through movement, healthy lifestyle choices and social interaction.

Natural movement (not fitness) is at the core of what we do, we teach people to run, climb, swim, lift, carry, defend, crawl and survive outdoors. Everything we teach is designed to build a stronger, more resilient human. Elements of reconnecting with nature through barefoot running, wild swimming, bushcraft, and martial arts will be explored. We will be developing local classes that facilitate this learning in a group environment with a strong emphasis on play. The local classes are designed to build a bigger product through workshops, retreats and adventure challenges.

This is part of a much greater movement within the health and fitness/travel industry in which we currently collaborate with Vivo Barefoot, Wildfitness, MovNat, Ben Medder Coaching and Revo Fitness (this is our current company based in Surrey, UK). Please see these websites listed below to get an idea of what visual we are trying to encapsulate.

Although our philosophy aims to rewild people and help them connect with nature we are certainly not turning our backs on technology - we aim to create a strong on-line presence with our international collaborations and community.

From a design perspective lets just say its easy to come across as tree hugging hippies when you are teaching adults to climb trees!! We are looking for something that is sharp, contemporary and professional that compliments natural living in a modern world.

If we were to create a world it would involve the words Move, Eat, Play, Rest, Survive, Defend, Explore, Nurture, Collaborate, Community, Evolve.

Finally we take great inspiration from people like Tara Wood (see her Ted Talk on youtube)

www.revo-fitness.com (our current company)
www.benmedder.com (really like his website design)
www.vivobarefoot.com
www.wildfitness.com
www.movnat.com

Ted Talk Link:
http://tedxtalks.ted.com/video/Re-wilding-Yourself-Tara-Wood-a

Target Market(s)

Range of products aimed at: Working professionals 25-50, Healthy Families, Outdoor Adventurerists / Obstacle Course Racers.

Industry/Entity Type

Health And Wellness

Logo Text

The Wild Movement Collective

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• playful but professional must have The Wild Movement Collective. Not just words (logo too)

Nice to have

• Two Logos WMC (within an image or silhouette) and The Wild Movement Collective

Should not have

• Be too Tree hugging / hippy / earthy colours - our web images will all be wild and natural - the logo needs to be clean and contemporary

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Files

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