Dental Specialist Rebrand - "Extreme makeover dentistry"

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This customer received 126 logo designs from 26 designers. They chose this logo design from dandys as the winning design.

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Logo Design Brief

We need a logo design for a rebrand of an existing company based in Edmonton, Alberta (Canada). The company has a husband and wife practicing in it. The husband is a specialist and the wife is a generalist.

We are a dental specialist practice, where we treat patients with complex medical and dental histories. Treatments provided include dental implants, crowns, bridges, dentures, cosmetic enhancements and replacements of teeth. The practice does surgeries and dentistry.

We would like to see a design incorporate the colors attached. The word "Prosthodontics" we would like to see "pros" in a different color than the remaining letters. If a dental implant can be incorporated into the design that would be preferable - but in an artistic way. If the bronze/gold color can look "shiny" that would be preferable. We have attached several photos for you as inspiration.

The practice services a high end clientele and we would like the design to balance modern with traditional. The dentist is male and has been practicing for 35 years.

Target Market(s)

-other referring dentist - we are a referral based practice
-patients with complex dental treatment needed (surgical and cosmetic)
-high end / professional clientele / mature / 40 years or older

Industry/Entity Type

Dental Clinic

Logo Text

South Edmonton Prosthodontics


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)


Font styles to use
Sans Serif
Other font styles liked:
  • Arial / Calibri

Colors

Colors selected by the customer to be used in the logo design:

0255a3

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • -dental implant or artistic approach to a dental implant
  • -usage of colors on pantone provided in uploads - not all colors but definitely the bark blue and bronze
  • -emphasis on PROS in "prosthodontics"
Nice to have
  • the "I" in Prosthodontics may be the ideal place to incorporate a "dental implant" (screw like image) and a small tooth on the dot of the "i"
  • the font size of Prosthodontics should not be smaller / weaker than South Edmonton
Should not have
  • -cartoon characters
  • -should not appeal to children

Files
Download all files - 13.6 MB
PNG
JPG
JPG
Payments
1st place
C$240
Participation payments x 4
C$10
Total
C$280

Project Deadline
17 Jun 2016 17:52:40 UTC
Language

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