• A$160

• 65 designs

• 19 designers

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Logo Design Brief

Background:
Our business is being established to help senior executives and board directors develop “digital literacy”. Part of developing digital literacy is to understand how digital disruption and online technology can rebuild their businesses strategy and operations to better connect with new and existing customer segments. Our product and service is called “technology director” and consists of set of workshops, consulting services and online learning resources that will be delivered to senior executives and board members. Tech Director content will be tailored to the company or industry group being educated so content is relevant and valuable. We want to move away from generic internet education and digital marketing content to be a strategic advisory and friend for directors charged with navigating the new business strategy.

Target Audience:
Our services target senior executives and company directors (targeting top 2000 companies). These are traditionally 45-65 years of age and will come from a range of professions including accounting, legal, operations HR, marketing and IT. Clients could be government, corporate and not for profits.

Branding and positioning:
Digital Rebuild is modern, intelligent and a trusted advisor. The logo is understated and simple in its implementation. We will be competing against "big 5" type organisations such as Accenture, Deloitte and EY who are seen as trusted consultants. Our offering is positioned at the more expensive and corporate end of digital consulting.

Intended logo use:
Initially the logo will be used online with the website, LinkedIn account and in a downloadable brochure for use in market testing. This logo is for use in a market trial at this stage and will evolve over time.

Showy or flashing graphical elements not wanted – a simple supporting graphical element is OK like a shape or icon but this is not to be part of the core logo if possible

A colour palette for the website and brochure is to be delivered as part of logo development

Industry/Entity Type

Business

Logo Text

Tech Director