CrossFit Watch City Gym Needs a Logo Design

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This customer received 174 logo designs from 38 designers. They chose this logo design from deadPixel as the winning design.

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Logo Design Brief

I need a logo for my CrossFit gym based out of Waltham, MA.

CrossFit is high intensity exercise involving weightlifting, gymnastics, rowing, cardio, and more. CrossFit is "forging elite fitness." Everything we do is timed and scored and "3-2-1-Go!" is a popular theme.

Waltham, Ma is known as The Watch City and has a lot of old mill buildings and watch factories. Every year the town hosts an annual Steampunk event.

I'd like to see easily readable designs that feature turquoise as the primary color and highlight the watch/time theme, specifically with things like clocks, gears, sprockets, factories, timepieces, and other watch or time-related graphics. Steampunk themes work too but are not mandatory.The logo should communicate getting workouts done, fast.

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Updates

I updated the brief to indicate that the steampunk theme is optional. Anything time/watch related works fine. Hopefully this will ease the scope a bit. The logo should also be easily readable.
Added Friday, August 30, 2013

Here are some updates based on the designs I have gotten so far.

The ideal logo will be exceedingly simple and clean, with the text as the dominant element to remain very readable. The theme graphics should be integrated but simple and minimal. Even something as simple as one gear or clock etc can be enough if it's creatively used.

The logo and typeface should be more "industrial, gritty, hard, steampunk" than "happy, soft, sweet"

The lettering may be all caps, or as described in the brief, but no other way.

This logo will be used for a website header, business cards, business sign,tee shirts, and as a car graphic. So again, readability and simplicity are key. 


Added Sunday, September 01, 2013

Project Deadline Extended
Reason: Extension was requested by a couple designers for final revisions and submissions.
Added Monday, September 09, 2013

Target Market(s)

Middle and upper class adults in MA, USA, who work full time.

Industry/Entity Type

Town

Logo Text

CrossFit Watch City


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Character Logo

Logo with illustration or character


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Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
11 Sep 2013 14:32:57 UTC
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