• US$160

• 53 designs

• 13 designers

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Logo Design Brief

We need a new logo design for an insurance agency. We are an Allstate agency but cannot be too close to the corporate logo but the "good hands" are a powerful image. Also we will be using the tagline "We protect you from the if in life" I would like to see designs which are colorful (no Red- State Farm) with blue incorporated. The final design should communicate protection, trust and financial safety.

Target Market(s)

Young Households- 30-40 yr old, young kids, first house

Industry/Entity Type

Insurance

Logo Text

Not sure... What if? I don't need my name on it

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Nothing I must have. I have a lot of ideas in my head but nothing concrete. See the attached files for some ideas.

Nice to have

• I would like to see the hands incorporated somehow as well as the "what if..." tag
• This will be the logo for my website which will be used to sell insurance but also for hosting my insurance blog site. I am developing a more content driven site versus a strictly selling site so I want the logo to speak to insurance but also have an educational feel.

Should not have

• Red color. This is State farm color. The word Allstate

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Files

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