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Hospice Challenge! Who can do it??
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This customer received 23 logo designs from 14 designers. They chose this logo design from Rogério Silva as the winning design.
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US$400
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23 designs
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14 designers
Logo Design Brief
We need a logo design for a Residential Hospice. It is a unique home with nine beds for end-of-life care. Our strength is excellent service, both professional and compassionate.
Hospice of the Fisher Home logo description:
Shape: We are favoring a stylized bird FEEDER in form of a house. The intent is to create a logo that is unique to this hospice residence. In this case the bird feeders are actually in every window of the home. This is NOT A MUST and we are open to other shapes or solutions.
Meaning: The logo needs to function as a metaphor for: sincerity, compassion, professionalism, security, shelter, transition and life. It should NOT stand for dying, sadness, loneliness, or terminally ill. We are trying to avoid clichés such as flowers, sunsets, holding hands, doves, sailboats, etc.
Mood: We would like to impart to families and clients a familiar comfort. While we should project a professional integrity we want to avoid an image of clinical sterility.
Colors: The colors need to be positive but not gaudy. Likewise, avoid drab, sad colors. The logo needs to work in two-color and black/white versions.
Font: The logo needs be strong enough to stand on its own but needs to work in combination with the name of the hospice, Hospice of the Fisher Home.
Usage: We need a logo and the name to serve as letterheads, printed material, promotional flyers, signage, and website design.
Format: jpg, photoshop, indesign, vector version.
Updates
Thank you everyone for your submissions. We have found the right design and wish you good luck in your work.
Added Friday, September 13, 2013
Target Market(s)
middle aged children of seniors, families, old people, medical professionals, clergy,
Industry/Entity Type
Residential
Logo Text
Hospice of the Fisher Home (optional)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- a bird feeder, but not a must. An image that conveys warmth and compassion without cliches.
Friendly colors
Should not have
- no holding hands, doves, hearts, sailboats, sunrises/sunsets, or an abundance of flowers.
no drab colors, no sad images
sterile image