Startup Vacation Club
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This customer received 97 logo designs from 21 designers. They chose this logo design from alexis alemán as the winning design.
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The company name is Orion Vacation Club. It based off the constellation. I'd really like to have a brand mark that could come out of the designs and stand on its own. I think the O or R could really be cool for that. I love clean design but I do think that this could also be a little playful. I'd like the Orion to standout and be more relevant then the Vacation club. But I'm open to see all options.
-Update-
The design should incorporate more of a corporate feel and less vacation club. Some of the current designs submitted go towards the vacation concept. The use of a few stars and the Orion belt would be great. I do also think from a brand mark that we should use either just the O Or just the R in Orion or OVC. As we may buy ovc.com. See attached for some designs that I flushed out but I'm not thrilled with. Only use for a reference as I want fresh ideas.
Logo or brand icon should also translate well into a mobile app button.
I love this video of the old Orion movie studios and how they use the R to form the constellation in Orion. http://www.youtube.com/watch?v=wm9sUIJo-rE (this is only to show how they use the R to form the logo. please don't recreate the look of the logo)
Industry/Entity Type
Movie
Logo Text
Orion Vacation Club
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A great brand mark. Use the O Or just the R in Orion or OVC. As we may buy ovc.com.
Nice to have
- Logo or brand icon should also translate well into a mobile app button.
Should not have
- a beach or travel feel, outer space feel, orion studios knock off from video. that is just to show an example of how they use the R to form the logo.