Theatre Poster Design/Key Art Project
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This customer received 93 poster designs from 39 designers. They chose this poster design from Sanborn Creative as the winning design.
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Poster Design Brief
I need key art that can be used in a variety of iterations to promote a theatrical production of Jon Robin Baitz’s adaptation of HEDDA GABLER by Henrik Ibsen. This is a landmark work of drama that takes place in the very late 19th Century. For more information, consult http://en.wikipedia.org/wiki/Hedda_Gabler
“Returning from their honeymoon, George and Hedda Tesman begin to settle into their new life together. With the return of Eilert Lovborg, George’s academic nemesis, the couple’s relationship unravels amidst whispered secrets, professional disappointments, and a startling realization of what life truly holds for Hedda as George’s wife. Passion and rivalries flare in this new adaptation by Jon Robin Baitz, who breathes new life into Ibsen’s classic tale with an interpretation of Hedda unlike any other.”
While the initial project is an 11"x17" poster, I need the essential design elements to be able to be replicated on a direct mail card, in email blitzes, etc.
This is a serious drama. We would like a highly graphic poster that does not attempt to tell the story.
Updates
Project Deadline Extended
Reason: We ran out of time and were unable to provide feedback. Things around here are very busy. We'd like to extend this contest to hopefully get a few more designs and provide feedback in the next day or two to those designs that we are considering as of now.
Added Tuesday, November 15, 2011
I want to try to get darker in terms of the design. Something that is going to be more compelling to our average patron. Can we play with the cleaning of the pistol.It is clear in the script that Hedda loves her guns and would care greatly for them, so I want to play with the guns and the accessories that may go along with the guns of the period.
Added Tuesday, November 15, 2011
Target Market(s)
university students ages 18-22
theatre patrons ages 35-80
Industry/Entity Type
Work
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must use the UMW Theatre logo
Should not have
- tragedy/comedy masks