• £120

• 160 designs

• 54 designers

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Logo Design Brief

Eclipse Hair Design is a small boutique hair salon based in Jersey in the Channel Islands. Eclipse is entering the digital world and to support the long-term digital goals of the business, a brand refresh is required.

A brand refresh is required for Eclipse Hair Design. Eclipse has a brand that has been used across print (business cards, brochures) and the shopfront but there is no continuity or consistency in how the brand is being used. The brand refresh project should bring what they have into a new digital age.

Target Market(s)

Eclipse has historically targeted the grey market (an older, ageing demographic), but as they now look to increase activity across key digital channels inc Facebook they would like to extend their reach to a younger demographic and use the logo fresh to reposition and re-educate the local market about what the salon has to offer.

Industry/Entity Type

Hair And Beauty

Logo Text

Eclipse (primary) Hair Design (secondary)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be flexible enough to work well on mobile and as a small thumbnail across social channels, so we are open to introducing some form of a supporting emblem that can be used for such purposes. The logo must work well on all neutral background colours - primarily white but also grey as the current owner has silver business cards which she likes and does not want to lose but have explained that silver is not possible.

Nice to have

• The brand refresh should be based on a concept similar to what Eclipse currently have (attached) e.g. ‘Eclipse’ should continue to be the primary component of the logo with ‘Hair Design’ appearing as a secondary component. Unfortunately, the original logo files are no longer available but hopefully the attached give some indication of how the logo is currently being used and illustrate the need for a refresh for the logo to work on the web.

Should not have

• Please do not use any gradient or anything 'gimicky' and avoid any script fonts that are too difficult to read on a mobile - the brand must be elegant, professional, yet appealing to a wide ranging demographic.

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Files

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