• US$140

• 18 designs

• 6 designers

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Graphic Design Brief

We are a new brand of Mezcal in México, the name is Lumbok Mezcal, and is based on our country´s moderns traditions. We would like to keep the black and white style. We also like to see on this bottle some minimalist icon about an agave or something that represents the Mexican culture. The product comes from a very outcast place, it comes from Durango, Mexico; Durango is a dry place with red soil and a lot of iron.

Important points:
*the bottle needs to keep a part of the neck uncovered, it doesn't need to be all the neck, but it needs to be on the neck (transparent to see the liquor).
*the main color has to be black or white (not necessarily both colors).
*the name´s font for ``LUMBOK MEZCAL´´ is Lombok
* Black and withe colors only.
*the bottle needs to have ``LUMBOK´´ and then ``MEZCAL´´, it cannot be ``MEZCAL LUMBOK´´.
*the name ``MEZCAL´´ has to be smaller than ``LUMBOK´´.Example: observe other alcoholic bottles like ABSOLUTE vodka, the name ''ABSOLUTE'' is bigger and gains more attention than ''vodka''.
* minimalist icon about an agave and/or something that represents the Mexican people or culture.

Bottle´s features:
Name: real
height: 12.090''
maximum width (top below the neck): 2.985''
minimum width (bottom): 2.798''
capacity: 750 ml.

Related concepts with our brand:
-class and style
-best traditional taste
-strong taste
-purity
-exclusive
-hard work
-appreciate the moments
-enjoy the time
-this is everything
-combination between city and villages

i will add the bottle specifications and the bottle we have now, we are looking something similar with the previous descriptions.

Target Market(s)

Male and Female of 20-50 years
you can find us on instagram or Facebook as Lumbok Mezcal

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Font styles to use

Other font styles liked:

• Lombok

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the name of the mezcal ''LUMBOK'', and the name ''MEZCAL'' below the name ''LUMBOK'' on the design
• it also has to have ''artesanal'' on the bottle, i will add the design we have.

Nice to have

• another symbol that represents the culture of México and its people. (something minimalistic)

Should not have

• to much colors
• Its NOT a tequila

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Files

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