• US$170

• 19 designs

• 7 designers

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Label Design Brief

These are laser cut acrylic templates used to trace shapes onto fabrics. Quilters use these to make repeatable cuts quickly and accurately. Sometimes referred to as quilt rulers. I need to make a label design for my line of products that shows the quality and elegance of these templates. It needs to be an eye catching design as there is stiff competition for the attention of shoppers. Feminine colors are also preferred.

The reference design will be for an item called a "Drunkards Path 7" & 3.5" Set". The label should also say "4 piece set". The brand name is All Things Acrylic. The Drunkards Path is essentially a Square with a quarter of a circle cut out of it. I would like a dashed line border offset from the edge of the label, that represents the seam allowance. The seam allowance is engraved on all templates.

Pictures of the items are attached, as well as pictures of labels that I would like you to use for inspiration. The picture of the quilt is one of the designs that can be made with the Drunkards Path template. Lastly, there are pictures of the pegboards in shops where these will be displayed, this should give you an idea of the competition.

Target Market(s)

Quilters, older women, affluent

Industry/Entity Type

Retail

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be elegant and give the feeling of a quality product.

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Files

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