Develop a Logo for our doctor-patient video consultation app “MyDoc”

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Logo Design Brief

Dear Designers,

We have a vision to fundamentally change the way healthcare services are provided in the world.

We want healthcare to be provided through smartphones using video calls, instead of actually visiting the doctor.

To this end, we are developing an app called “MyDoc”.

MyDoc will enable a patient to:

1. Book an immediate appointment with a MD, or schedule an appointment with a specialist MD (through a video call).
2. Have prescribed medicines delivered to your doorstep.
3. Have a mobile lab come test you, if required.
4. Have a doctor come to your doorstep to see you, if required.

***** Some points to note *****
1. We want to see designs with BOTH: a logo AND typography for "MyDoc"
1. We have no preference on the colour palette.
2. We would like to be seen as appealing to younger demographic, for example 25-40. This includes recent parents with young children, or first time job seekers. Basically, those likely to be using smartphones, and willing to download an app to consult a doctor.

We want to be seen as: fast, simple, convenient and trustworthy.

We require a visual logo (with typography) that communicates these value propositions.

Please free to send us any additional questions you may have - we want the BEST result and are happy to help however we can.

Thanks,

MyDoc Team

Target Market(s)

25-40. Example: recent parents with young children, or first time job seekers. Basically, those likely to be using smartphones, and willing to download an app to consult a doctor.

Industry/Entity Type

Healthcare

Logo Text

MyDoc


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Serif
Sans Serif
Decorative

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Visual logo and typography for "MyDoc".
  • Should communicate the modern technology we offer: "video consulting a doctor from your mobile phone"
Nice to have
  • Modern feeling
Payments
1st place
US$300
2nd place
US$100
Participation payments x 3
US$10
Total
US$430

Project Deadline
04 Jun 2016 17:16:11 UTC
Language

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