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This customer received 129 logo designs from 19 designers. They chose this logo design from permana91 as the winning design.
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I am launching a new business called Connected Purpose. A brief is attached.
I am after a logo design that will form as the basis for the brand and imagery of my business. My business needs to have a corporate yet friendly feel. It should appeal to innovators, entrepreneurs and high achieving young professionals.
I have a very open mind as to what the design, colours etc may look like so do not want to prescribe colours. The attached brief should however provide you with a good outline.
Target Market(s)
See brief document
Industry/Entity Type
Business
Logo Text
Connected Purpose
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear, professional, simple but friendly
- Warmth. Appeal to innovators and young professionals
Should not have
- Too much detail
- Brown
- Colour combination cannot be orange and black (it is my old company!)