• £510

• 297 designs

• 88 designers

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Logo Design Brief

1. Overview

SeeMyDoctor.co.uk (SMD) is a wholly owned brand and website of Mobile Doctors Group (MDL - www.mobile-doctors.co.uk), the UK’s leading medical evidence company.

In leveraging MDL’s nationwide footprint of GPs, the SMD web service will enable the general public to arrange private consultations through a few clicks of a button. Patients will access the See My Doctor website, and via their GPS coordinates or their inputted postcode, they will be able to view and select an available appointment with a GP at a time and place of their convenience.

In addition to providing this key service, SMD will also develop a medical repository that will provide information and advice across a broad range of medical conditions.

Ultimately this is a completely new service for MDL and requires the development of an autonomous brand that adheres to the SMD’s core values of privacy, clinical responsibility and accountability.

1.1. Market

The primary market that we are looking to attract is time restricted business people, who need to find a service that is both convenient and confidential.

There are many other segments of the market that will be interested in this service, but it is those with disposable income who are looking to bypass the waiting times associated with NHS surgeries.

2. Requirements

SMD requires a new logo/brand that will feature on all of SMD’s literature and collateral. This collateral include -
? The website – the design of which will ultimately be based on the logo/brand itself
? Business Cards
? Receipts
? Prescriptions
? Work in black and white

2.1. Brand Values

As previously noted there are a number of key values that are crucial to the SMD brand including confidentiality, responsibility and accountability. The logo should also convey:

- Sophistication
- Health
- & Clinical capability

3. Supporting Information

3.1. Competitors

SMD is looking to capture a niche in the market as there is no single company that is providing a nationwide private GP service. There are however a number of localized competitors that include:

Examples of these include:
? SameDayDoctor.co.uk
? Medicentre.co.uk
? Better2know.co.uk
? Moorgatemd.co.uk
? Thefraserclinic.com

3.2. Sites of Note

There are a number of sites within this space that meet the type of brand values that SMD is looking to portray. These include
? Bupa.co.uk
? Nhsdirect.nhs.uk
? Netdoctor.co.uk

Target Market(s)

Internet Savvy, business people, time restricted with disposable income (35-50)

Industry/Entity Type

Medical

Logo Text

SMD - See My Doctor

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.