• US$200

• 100 designs

• 22 designers

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Logo Design Brief

Launching a new fast food gourmet burger business in Oman (Middle East). It will e based in food courts in shopping malls. Think of it as a fresher, healthier alternative to McDonalds or other similar brands but in same price bracket. As a benchmark you can look at Gourmet Burger Kitchen. That's in terms of the taste and feel of menu. However, price will be in lower bracket and it's more a food court type business even though there is shared seating with other brands there.

Brand name is Burger Station. The slogan or tagine will be Everything We Do is Gourmet.

We are inclined towards integrating the logo into a burger as an option but we are open to something eye catching. Imagine you are creating a new brand with branches and possible franchise future.

I would like to stress despite mentioning McDonalds many times, our band is a more elegant alternative both in presentation and food.

Three words to keep in mind: simple, attractive and fresh

Target Market(s)

Any one who has ever had a McDonalds in terms of demographics

Industry/Entity Type

Shopping

Logo Text

Burger Station ... However the slogan ofnEverything We Do is Gourmet should be there too.