Bambini food inspirations for daily meals for a main stream audience

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This customer received 41 web designs from 5 designers. They chose this web design from pb as the winning design.
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Web Design Brief
The logo has been chosen, see attached
And the logo integrated in the first page of the website, without any extensive work - just to give an idea.
The main objective of this website:
- Create a platform for a main stream busy audience, who do not know so much about healthy organic food, but want to do their best for their kids, and so here they can get recipes, share pictures and for now, the main objective create a natural following.
- What is essential, good links to social media (also other channels) and have live feed, not only content created by me, flowing into the site
- Key is the recipes and food elements, there will be at least 5 people sharing recipes, who I would like to introduce with their picture and a little text, this can become more and less at times. The people will be potentially grandma's, good old times cooking, young, busy, vegan, a mix of different people, so that it creates a platform for all, not for a niche.
- The packages I am offering on the website, they can be, but don't have to be.
Am not sure what more information you would like, if you need more, just send me more questions.
And the last point, video content is important to me, but also video feed from social media.
Thank you
Marloes
Target Market(s)
Mainstream parent audience
People who are in love with vegan, vegetarian, raw
But mainly people who like to feed their kids healthy simple nutritious food and need inspiration or simple recipes from all over the world to do so
People who are busy, so has to be snappy, to the point, fast, warming, and definitely and absolutely NOT judgemental
Industry/Entity Type
Childcare
Coding
Coded - Design and coding required
Number of Pages Required
5+ page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Great pictures
- - Picture led website
- - Modern way of displaying recipes and information
- - Social media feed, or several platforms
- - easy connection to social media
- - Video content
- - To the point content but not a key item
- - Ability to purchase one of the 3 service packages online
Nice to have
- Community of working parents with little time
- Exchange / get fast information / replies
- Can work out the community element further, would be great to do something out of the box there
Should not have
- Lots of content
- Too many clicks and hidden pages etc