• US$201

• 61 designs

• 20 designers

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Logo Design Brief

We need a logo design for a new company www.paythemerchant.com based in Nairobi, Kenya. Our company will provide payment services to merchants on mobile, credit cards and through banks. The focus of our business is to show merchants how quickly they can start using our platform and how it solves the problems they have with getting paid. The logo should communicate accessibility, financial safety, security, trust and growth. Also it's important to show that this process happens fast.

Target Market(s)

Merchants selling all kinds of products and services.

Industry/Entity Type

Financial Service

Logo Text

Pay The Merchant

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It would inspire confidence similar to a financial services company. It should also show speed and quickness because this is important for our clients. The logo should be distinct and the tagline "Pay The Merchant" should not be plain or boring but help to strengthen the brand.

Nice to have

• Show some symbol of getting paid. Please don't use USD as this is an international site but you could use some symbol of currency e.g. notes or coins. See the uploaded image for ideas. Basically, the idea would be perhaps to show the pages or leaves of the notes as part of the icon or the P. To
• It would be nice for the icon and the tagline to play off each other and be associated with each other e.g. using similar color schemes.

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