• US$280

• 71 designs

• 25 designers

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Label Design Brief

We need a wine label that will be used for both a sweet red and a sweet white wine. The very important thing to remember is the target market for these wines is: young American women who love sweet wines and they also spend a lot of their money on their hair, clothes, jewelry, nails. They LOVE Bling (Bling is a word used to describe flashy accessories, jewelry, decoration.) This label needs to be eye catching, showy, fun, glittery. Please put the brand name, "Bling," big, and then in smaller but still readable words underneath the label or somewhere on the label: Sweet, Sophisticated, Red (or white). (An example of what I mean is attached). To differentiate between the two color wines you can suggest color changes to differentiate between the red label and the white label but the label design itself should be the same. Ultimately, the label can be the exact same label for both white and red as long as it looks good on a white wine (a greenish/yellow wine in a clear glass bottle) and a red wine (a dark color wine in a dark bottle).

I've attached an example of the text size relationship between the word Bling and the words to go underneath or elsewhere on the label, but you can certainly play with this-- it is just a suggestion of the text size relationship, and definitely NOT at all mandatory that you use any of these fonts.

You can pick the size of the label but try to stay within normal wine label sizes, meaning don't go bigger than approx. 3.5 inches wide and 5 inches tall.

Target Market(s)

Young American women who love sweet wines and spend a lot of money on their hair, clothes, jewelry, nails. They love Bling (Bling is a word that means flashy accessories, jewelry, decoration)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It needs to be flashy, glittery, fun, eye catching, memorable

Nice to have

• It shouldn't be too too ultra feminine! The target market is strong independent women and we also have men who will buy it too.

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