• £120

• 99 designs

• 21 designers

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Logo Design Brief

Our business is called 'think footprint' and is starting in London but will expand internationally. It is an online marketplace where consumers can find the local shops, brands and restaurants that are reducing their own footprint, or that sell products which enable consumers to reduce theirs.

The main differentiators are that it's local, which makes it very relevant for everyday decisions, and that it encourages even the smallest of changes. It provides ideas for new products to try, discounts for restaurants and shops and all content is delivered together with education so consumers learn why a particular choice was good and how they can make more, similar choices.

One example: instead of telling consumers to 'eat less meat', think footprint provides a list of delicious and interesting vegetarian lunch options in Central London, together with a voucher to buy them directly, and an explanation how big the impact of eating vegetarian is on your footprint.

Target Market(s)

Well-educated, affluent mainstream consumers with a concern about global warming

Industry/Entity Type

Online Shopping

Logo Text

think footprint

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We'd like to see designs that use natural but strong looking colors. We strongly prefer a one colored logo. The style should be modern as the brand targets mainstream consumers. The brand is educational and facts-based, very positive and encouraging, pragmatic and surprising.

Nice to have

• The brand encourages consumers to make 'small changes', so that aspect could also be used for the logo design.