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label design KERS energy drink brand
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This customer received 9 label designs from 7 designers. They chose this label design from Sophie DL as the winning design.
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€170
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9 designs
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7 designers
Label Design Brief
We want to redesign the logo of our brand KERS FAST ENERGY DRINK We are a company of Barcelona - Spain. Our products are energy drinks that incorporate an exclusive protectora.Los lid containers are aluminum cans 50ml, 330ml, 500ml and. KERS is a brand new energy drink that incorporates a unique protective and hygienic LID. BUT IS KERS? : It is a system of kinetic energy recovery, transforms the energy released by the Formula 1 cars in braking and stores it into electrical energy to provide additional power when the driver needs it. CHANGES: TIPOGRAFIA LETTERS LOGO, ARROW (large, small, lines, ...) Basic color in the original product: from reflexblue blue background, letters yellow brand differentiation colors for different range of flavors, redfruits (purple) tropical (orange) coconut (white / transparent) lemon mint (light green) etc .. Leave space for ingredients (minimum 3 languages) description has to transmit power, modernity, design suitable for all audiences (now very youthful)
Updates
Project Deadline Extended Reason: the date is extended to receive brief, we recommend to see other brands designs to improve creativity to presented designs. It is about redesigning the product label and restiling of the logo, It is a new energy drink that incorporates an exclusive cover protective, with the brand linked to motor sport. We look for a modern design, it can be "elegant" or "daring" according to the preferences of each designer, thanks, Added Friday, May 20, 2016
Target Market(s)
KERS energy drink is a distinctive brand and product Design that conveys emotions and easy to remember. Market product intended for food and convenience stores. Includes exclusive hygienic lid open - close it attractive and practical. Meets 4 Most Important new features in a new product. Differentiator: single energy drink product with lid, plus strong brand and attractive design. FUNCTIONALITY: Allows Open-Close and save product. HYGIENIC: the cover Protects against dirt, dust, .. and to carry anywhere! PRODUCT: With the energy drink main ingredients and range of flavors preferred by Consumers. With KERS ENERGY DRINK brand is well-defined relationship marketing ITS motorsport.
Font styles to use
Other font styles liked:
- AIRSTRIKE ACADEMY, DISTANT GALAXY OUTLINE, FINAL FRONTIER SHIPSIDE
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo incorporates the brand KERS "arrow" and the "lever" in the letter K
Nice to have
- see reference other brands competition, HYPE Hype energy drink, NOS energy drink, energy drink BIG SHOCK, etc. They can make variant in the letter K and bigger arrow larger forms, etc., brand logo in vertical, horizontal, etc. With background color, and shapes, images, patterns, stripes, etc. We seek to striking design, According to the brand power related to motor sport. basic color in the original product: from reflexblue blue background, yellow letters brand differentiation colors for different range of flavors, redfruits (purple) tropical (orange) coco (white / transparent) lemon mint (light green) etc ..
Should not have
- Can be omitted if they deem convenient: letters "gas gas" LETTERS START LEVEL TAP, racing checkered flag,
