• C$280

• 67 designs

• 28 designers

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Logo Design Brief

Public libraries are the third place in the community; they are also out in the community. They foster collaboration, creation, learning, exploration, literacy. They do have books and reading as their original foundation, but they have gone far beyond that. The target audience is the entire diverse community. Public Libraries anticipate trends in technology and support learning - both formal and informal.

Communicate the essence that the public library us not just about books; it is a community gathering place for exploration, discovery, collaboration and creativity, through a variety of media and methods; constantly anticipating trends and technological advancements. And one does not actually need to go to the library to access its services, it is also an online place and the library is out in the community. The logo will be used by libraries in all sizes of communities; small rural towns/villages and in mid-sized cities. Will have to translate well to monochromatic print. The attached graphic is words used to describe a public library from the International Federation of Library Associations.

Target Market(s)

All demographics

Industry/Entity Type

Library

Logo Text

"Your Library - passport to anywhere" or "The Library - your passport to anywhere"

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must try to reflect that the public library is about community as well as place, and that we are not just about books, even though books and reading play a foundational role.

Nice to have

• Books, technology, people, place, forward thinking

Should not have

• NOT JUST BOOKS

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