• S$160

• 272 designs

• 58 designers

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Logo Design Brief

Our registered company name is Connexions Asia but most people have trouble pronouncing it and we tend to be recalled as CXA which rolls off the tongue more easily especially for non native English speakers. We plan to rebrand ourselves to be known as CXA Group to reflect the parent group structure which owns subsidiaries and partnerships in locations outside of our home base.

We are a technology startup that is disrupting the employee benefits industry and we are on a mission to help organisations transform workplace wellness by shifting their insurance spends from treatment to prevention; improving employee health and wellness.

http://business.asiaone.com/news/spore-startup-connexionsasia-raises-10m-series-funding

Target Market(s)

HR Directors

Industry/Entity Type

It Company

Contact Information for Business Card

First name, last name
Designation
Mobile number
DID
Company registered name and registration number
Physical address
URL

Logo Text

CXA Group

Number of Pages Required

5+ page

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are a B2B brand that relies heavily on content marketing via social media. The design must work well across all forms of web/ digital media and reproduce well in printed collaterals and event merchandising.
• The design must embody our strategic intent and who we are. We are Asia's first workplace health, wellness and wealth ecosystem. Our brand is transforming employee benefits and workplace wellness. Our brand personality is bold, authentic, pragmatic, resolute. We value relationships and keep our promises.
• We need to see how the CXA Group logo works in a co-branding context using Pan as the example.
• We like the use of images of approachable, smart, healthy, professional people (need not be dressed in formal attire - tech employees can be pretty casually dressed).

Nice to have

• It would be great if you can show us applications of the logo on our homepage, FB and LinkedIn cover pages, infographics, DL brochure, pull up banner, corporate letterhead and business card,
• We would like to retain the use of green in the colour palette.

Should not have

• N/A

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Files

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