Web Design Project

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This customer received 21 web designs from 5 designers. They chose this web design from Expert Designer as the winning design.
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Web Design Brief
I need a micro web site designed for a social media platform that brings social media to the real world events and activities. It is a totally new product closely aligned with facebook.
Currently the product is called EasyConnect and uses RFID to easily and effortlessly connect people to their social media (facebook) site when they are doing fun and exciting things (and they don't want to stop to use a mobile phone). Vail's EpicMix is a good example.
We also have the domain name Glide Social that might be better since we eliminate the friction of using mobile phones for social media (which only 5% of users actually do). We are open to see some logos incorporated into the site and would like to do something cool and innovative.
We have two audiences to address - end-users (corporations, venues like stadiums or sports teams, events like trade shows, cruisie ships, concert halls,etc.) and ad agencies that serve end clients (channel partners like Sapient Nitro, Crispen Porter, etc).
We want the website to be the basis for collateral, etc so we should have some common-use design elements. Our existing corporate (parent site) is www.odinrfid.com
Updates
Project Deadline Extended
Reason: I recently guaranteed the project and am not happy with any of the designs submited so far.
Added Tuesday, November 01, 2011
Target Market(s)
Fortune 500 chief marketing officers, ad agencies, event planners
Industry/Entity Type
Trade
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A decision matrix like you'd find in Wired Magazine or Maxim iPad application that can ask people questions to help guide them to either an out of the box solution, a custom solution, or an API. This will likely need to be in HTML 5 and be in the main panel of the page.