International Sports Business needs a new and fresh logo design
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This customer received 126 logo designs from 39 designers. They chose this logo design from Samson Ngetich as the winning design.
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Logo Design Brief
This will be the first change of logo for 15 years. The company is an internationally recognised Cycling organisation that has its HQ in Switzerland. We provide training to young cyclists and coaches from all over the world. The design will be used on various mediums from paper to clothes, and at various sizes from very small to large - side of the building and cars. Therefore it must be striking and not over complicated
The colours: must be strong and must be as the designs attached. No other colours should be used as these signify the World Champion bands that are given/ worn by the athlete and are recognised internationally. Olympic rings are NOT to be used but are for colour reference( the 5 continents)
Shape - no full bicycles please, but forms that suggest cycles / wheels/ velodrome shapes are interesting.
Words- need to be included- all words must appear in both languages.
Adaptable - potential to use in satelite centres on the various continents as the image attached
Industry/Entity Type
Business
Logo Text
Centre Mondial du Cyclisme World Cycling Centre
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The colours of the World Champion as the current logo
Should not have
- A full bicycle with a rider. Only shape, forms but not full bike