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Logo and Menu Design Project
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This customer received 18 menu designs from 7 designers. They chose this menu design from Ekanite as the winning design.
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A$200
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18 designs
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7 designers
Menu Design Brief
The "Hotel Spencer Bar and Grill" will be launched in the next few months. It consists of the ground floor of the Hotel Spencer, an iconic building built in the 1915-1920's in West Melbourne. Prior to the building changing hands in late 2012, the venue traded as a bistro pub. While not seeking to alienate the original customers, the HS Bar and Grill seeks to capitalise on the original strengths of the former pub however, re-launch the business in Oct 2013 as an avant-garde and edgy hospitality establishment that would attract clientele from nearby businesses and local residents for drinks, lunch and dinner. The property has got an distinct upscale restaurant room and a separate front bar that aims to be more casual with a separate bar menu. Apart from the businesses and residents, the area also benefits from sports spectators that frequently park in the area to attend live games at Melbourne's Etihad stadium on week ends.
The task is to design a logo and menu design that would be supportive if the HS rich history yet contemporary - seamlessly matching the progressive intentions of the establishment
Updates
Project Deadline Extended
Reason: Only received 3 designs so far - date extended to facilitate more submissions
Added Saturday, August 24, 2013
Project Deadline Extended
Reason: Would like to attract more designs
Added Tuesday, August 27, 2013
Target Market(s)
24- 35 is the predominant age group of residents/ workers in that area
Industry/Entity Type
Hospitality
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo design icon ready to be transferred to business cards, letter heads, marketing etc.
Menu page ready for printing on editable word template matched with an appropriate complimenting font.
Nice to have
- Some reference point (s) to:
- the old Melbourne that existed in the booming 20's
- Spencer street was named after the aristocratic Spencer family of which the family crest contains the colors black, burn orange & yellow (Refer to wikipedia)
- "HOTEL SPENCER" is already spelt out in the brickwork in Art Deco lettering typical of that period