Logo Design Project For New HOTEL

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This customer received 557 logo designs from 173 designers. They chose this logo design from Keith Hayden as the winning design.
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Logo Design Brief
We are looking for a logo design for a brand new hotel development. This is an independant hotel not associated with any particular chain of hotel.
The hotel is called:
Mayfair Hotel
Located right in the heart of the city in: Adelaide, South Australia.
The hotel is located within a beautiful heritage listed building. (image of facade attached) It will have 170 rooms and will be rated at 4.5 stars.
The hotel will have a restaurant on the basement, function rooms in the first floor and an executive lounge on the 13th floor. We are targeting the corporate market as a primary target as well as the leisure market as a secondary.
We are proposing navy blue as the corporate colours. However open to alternative suggestions.
Target Market(s)
Corporate and leisure guests.
Industry/Entity Type
Restaurant
Logo Text
Mayfair Hotel
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- - Classy
- Fitting with the heritage building
- Upmarket 4.5 star hotel standard
- Potential to be a highly recognised logo/ brand