• A$190

• 87 designs

• 9 designers

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Logo Design Brief

Summary:
Logo Required For 5 Panel Hat Brand - 'Flaps'

Brand Name:
Flaps

Logo Vibe:
Rad, 80s, Fluro, Vibrant, Miami, GTA Vice City vibe!

Project Awesomeness:
Dangerously High

Overview:
We are looking for 2 logo designs for our 5 Panel cap brand - 'Flaps'. In summary, the 2 logos we required are:

1. A main logo - This logo will appear on the front center panel of our 5 panel cap and will also be used on our website for marketing purposes. The logo should include our brand name - 'Flaps'.

2. A secondary logo - This will act as an alternative logo for our second range of caps, it should be a minimised version of the main logo (e.g. just the letter 'F' from the main logo or just a symbol from the main logo).

Both of these logos should tie in to one another, there should be continuity between both of them and they should be easily recognisable as the same brand.

Key Logo Requirements:
- If we we're to sum up the style of our ideal logo in a word, it would be 'rad'! Our ideal logo has an 80s, fluro, Miami, GTA Vice City vibe. We are after a logo that is vibrant, fun, energetic and fitting to the product we are selling! If hoverboards were invented, these are the hats people would be wearing.

- Our preference is to have the brand name (Flaps) appear over the top of (or within) a shape (examples of this are in the attached style document), however we are flexible on this requirement.

- I have attached some pictures to give an idea of the sort of current logos that have a similar style to the logo we are after. I have also included pictures of 5 panel caps with a similar vibe to the ones we will be selling.

Thanks in advance for all of your work!

Kind regards,

Josh.

Target Market(s)

The target market for our hat is the skate/surf/musical festival demographic - teenagers and men in their low/mid 20's. In terms of other brands, our target markets would be similar to brands like Santa Cruz, Herschel, HUF and Element.

Industry/Entity Type

Fashion

Logo Text

Flaps

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Logo must meet the requirements listed in the 'Project Description' section above.
• - We require 2 logos (as listed above) - a main logo and a secondary logo (once again these must meet the requirements listed in the 'Project Description' section above.

Nice to have

• - Logo includes a shape/symbol (similar to the examples in the attached Style Guide).

Should not have

• - Boring.
• - Dull.

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Files

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