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A great logo for a brand with an attitude! Bad Ass Cleaners.
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This customer received 139 logo designs from 56 designers. They chose this logo design from Parallaxe as the winning design.
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US$300
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139 designs
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56 designers
Logo Design Brief
We need a logo design for a new line of cleaners called Bad Ass Cleaners. We'll have a Bad Ass Boat Cleaner, Motorcycle Cleaner, RV Cleaner, Degreaser, House Cleaner, etc. Each of these various cleaners will use the Bad Ass logo.
Although Bad Ass cleaners are 100% environmentally-friendly, they are the baddest cleaners anyone has ever seen. Therefore, we'd like the logo to have an optional tagline - "A Cleaner With an Attitude".
We want this brand to have an attitude. It is not going to be found on the shelves of major retailers, but will probably be displayed on end-cap POPs. The logo needs to be clean, interesting, and reproducible on koozies, tshirts, and various print and electronic media. Good luck and thanks for checking this project out!
Updates
We would like to request that any designer who has received a star rating from us that they please remove "cleaners" from the Bad Ass logo. The logo should state the brand, "Bad Ass", and then have the tag line, "A Cleaner With an Attitude". Thanks, and keep up the great work!
Added Saturday, April 30, 2016
Target Market(s)
Males. Ages 18-65. These guys ride motorcycles, own boats, RVs, work on cars. They have a garage that they use to keep things maintained and clean. They are tired of paying for things that don't work and appreciate things that do. When they find something that works, they tell all of their friends - "Man, I found this bad ass cleaner for my motorcycle... you need to get some".
Industry/Entity Type
Cleaner
Logo Text
Bad Ass Cleaners
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Badge needs to say Bad Ass, not just BA. It needs to be bold and strong. This is Bad Ass and Bad Ass doesn't have leaves and flowers on it. It should also use colors that are popular with the target market. A two color logo is preferable, but a third color could be interesting.
Nice to have
- I would like to see a round badge with Bad Ass stretched across it and the tag line, "The Cleaner With an Attitude" below it.
Should not have
- Anything that looks like it belongs on a office wall on Wall Street. It should not have leaves or anything that resembles a kinder, friendlier, cleaner. That being said, no skull and crossbones innuendo either.