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Brand Logo Design Project

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This customer received 245 logo designs from 56 designers. They chose this logo design from Esolbiz as the winning design.

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  • Closed - Design Selected
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  • Budget A$440
  • Number of designs 245 designs
  • Number of designers 56 designers
Logo Design Brief

To whom it may concern,

My name is Rohan Janjua from Plow Foods. We are a small company specializing in the manufacture of snack foods. At the moment we are only making chips (wheat corn chips) but will develop into puffed corn snacks, potato chips, Kumara (sweet potato) chips, drinks, cookies pies and other snack foods.

Our market at the moment is the small corner stores, and the recommended retail price is $1 for our snacks.

I am looking for a logo that will be recognizable, distinguishable, easily noticed in-store, symmetrical, simple, not only limited to use with chips, but can be used with other products we are going to launch in the future.

Im wanting the logo to convey value and enjoyment from purchasing a product that we make.

The brand name we have come up with is Ninety Nine Street Snacks. We think is a name we can have fun with in terms of logo and packaging.

With the logostyle focus more on the emblem pictorial style.

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Updates

Hey Team,


Thanks for all the designs so far.

Just to note. I think it would be cool if with the logo you could incorporate something to do with the street side of the name. With the number 99 and being on a package it might fool the consumer to thinking it is 99c for a packet of chips. Would like some questions too. I will be providing feedback on all designs so we can all communicate on what we are trying to achieve.

Many thanks,
Rohan Janjua.

Added Monday, October 14, 2013

What should this logo design mean


1 Conveys Value For example the brand budget shows cheap products there branding is very simple.
2 Is Fun  
3 Is Attractive 
4 Can become recognizable 
5 Can normal objects give cues to the brand name. ie sometimes when i see a crown i think of burger king.

If your design can check those off then i think we are onto a winner.

Cheers

Added Monday, October 14, 2013

Project Deadline Extended
Reason: Hey All, I have extended the deadline. Reasons for this is because i like the style of some designers but i can see they are just on the wrong path so for this requires furthur communitcation to see if they can come up with the goods. Also to further communicate with designers that have logos i am interested in, to fine detail them so it becomes the perfect package. After this i can finalise my decisions and come up with a winner. Thanks, Rohan.
Added Wednesday, October 16, 2013

Hey all,


Just want to note that i would like a object that can be really recognizable to go with the writing of ninety nine street. 

For those that have writen ninety nine street try and link it with an object or have an object in the wording or something that can be found on a street. Something a consumer can see and be like oh that reminds me of that brand of snacks etc etc.

Try make ONE obvious object the focal point so it can become a recognizable and remembered logo and if there is any other ideas to throw in make them less obvious (but noticable) as it will be cool to find out more when you look in detail of the packet Eg when writing the word street someone has thrown in a arrow like off the street sign for the letter r. Things like that are really really cool!!!!. For example not sure if anyone here watches The Simpsons but those episodes ( from series 3-8) are so intricate with little subtle detail that when you watch a episode 10 times you learn something new about it (something i would like someone to say when they look at the logo and be like wow the person who did this has really thought about it and related it to a name)

With that said there has been a hand full of designers that have done this which is awesome!! but they need to make something a focal point that relates to a street and or use the 99 to make some thing but dont make the 99, just 99. Make it subtle that 99 makes up the object (a few have made a sublte 99 into something and it looks brilliant!!). 

So to recap what i have typed.

if you,
1. Are a designer that has a cool font and have a nice logo with not object (that i have said i like). Think of an object that can either wrap the writing, border the writing or encapsulate it or can even stand alone next to the text.

2. Have an object ( which some have but needs a bit more work on). Think of how you can make it better suited with the brief i have written and make the text work around it.

I will upload one my friend has done that i like but it is just a guideline, try and put your personal spin on it with the ideas you have done and make a really unique fresh awesome logo.

Many thanks,
Rohan



Added Wednesday, October 16, 2013

Project Deadline Extended
Added Tuesday, October 29, 2013

Project Deadline Extended
Reason: Still working a few final touches.
Added Tuesday, November 12, 2013

Target Market(s)

Snack lovers looking for value. All ages.

Industry/Entity Type

Retail

Logo Text

Ninety Nine Street

Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • With the use of colours aim to make something distinguishable using very little colour combinations (2-4) so when it comes to designing the packaging we can play with other colours to see how it all fits together. Less is best.

    Look for simple but effective.
Nice to have
  • Something that creates brand recognition. Eg a big M reminds you of McDonald's.

    Can we see some more image versions please.
Should not have
  • Too extreme and too detailed.
    No fluoro colours.
Payments
1st place
A$440
Total
A$440
Project Deadline
25 Nov 2013 07:17:36 UTC
Language
Logo Design inspiration
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