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Luxury home builder seeks distinctive logo
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This customer received 250 logo designs from 74 designers. They chose this logo design from AMBOGEStudios as the winning design.
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US$400
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250 designs
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74 designers
Logo Design Brief
We need a logo design for a custom home builder based in Dallas TX that builds homes in the $500k - $1.5M pricepoint. We build classic vintage styles homes with painted brick or other architectual features that allow the homes to blend in the established neighborhoods we build in. Trying to decide on name for the re-brand either Homes of Distinction by Lou Olerio, Distinctive Homes by Lou Olerio or simply Olerio Homes. Like clean an classic feel. Want something that really stands out from the crowded sea of custom builders in our market.
Updates
New "Like" added under nice to have
Added Thursday, August 15, 2013
Posting 2 previous logos that have had done for me that I were never impressed with
Added Thursday, August 15, 2013
Committed to picking project. DO NOT submit until viewing the logos on all websites posted in my brief. Pleae email me with questions.
Added Friday, August 16, 2013
The two files that have been added are logos we have used in the past. Our unhappiness with those logos is what prompted us to seek out a new logo.
Added Friday, August 16, 2013
Please see uploaded files. They were done for me by previous firms. The gas lamp does not accomplish my goal and the BLUE lou while it stands out is too informal
Added Friday, August 16, 2013
Please see uploaded files. They were done for me by previous firms. The gas lamp does not accomplish my goal and the BLUE lou while it stands out is too informal
Added Friday, August 16, 2013
Please take note of the classic design of the Highland Park Village logo-it has many of the things we'd like our new logo to have.
Added Friday, August 16, 2013
Added Friday, August 16, 2013
Happy with a couple font treatments. Looking for the winning icon for my brand !!!
Added Sunday, August 18, 2013
Project Deadline Extended
Reason: Still trying to decide
Added Wednesday, August 21, 2013
Target Market(s)
Customers that do not want an average cookie cutter home. They want something distictive and can afford a homes between $500-$1.5M
Industry/Entity Type
Home Builder
Logo Text
Olerio Homes or Homes of Distinction by Lou Olerio
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have high end brand feel. Set us apart from competitors. Able to use on different mediums ie. signs, web, shirts etc.
Nice to have
- Like clean like: www.homesofcharacter.com
Like elegant lke: www.platinumserieshomes.net
Memorable like: www. cottagehome.com
Www.alliebethallman.com
Www.daveperrymiller.com
Www.walterandassociates.com
Should not have
- Nothing cheezy, abstract or modern. No L,O or H as an icon. Also NO clip art style Houses or rooflines
