• US$400

• 42 designs

• 24 designers

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Logo Design Brief

We need a logo makeover for our boutique secondhand business about to be based in Creswick, Victoria, Australia called '2ndhandShop'. We restore, upcycle and recycle vintage and industrial furniture, lamps, clocks, and other household items. We would like our logo to reflect the creative recreation, or upcycling, of our eclectic range of eco-friendly objects. The logo shouldn't be too cutesy, or overly figurative and we want to move away from the overly clean look of the modernist aesthetic - we are thinking post post modern, found object layering, the breakdown of text and image - the gaps, cracks, the inbetween - new encounters and memory objects. Rust, dust and broken bits are ok. Still needs to have a bit of fun, friendliness involved to invite the viewer in. Our old site can be found at www.thesecondhandshop.com.au

Target Market(s)

25 - 55 years old - educated, middle to high income people with an interest in vintage / industrial design and or environment. We sell mainly to the A

Industry/Entity Type

Industrial

Logo Text

2ndhandShop

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 2ndhandShop is one word.

Nice to have

• http://creswickantiques.com.au/2ndhandShop/2ndhandShop-Printer-Block-DiagonalLtoR
  http://creswickantiques.com.au/2ndhandShop/2ndhandShop-Printers-Block-Diagonal
  http://creswickantiques.com.au/2ndhandShop/2ndhandShop-Printers-Block

Should not have

• Please, no figurative illustrations of hands, or stuffy old world antiques and their associated fonts.