• US$400

• 92 designs

• 13 designers

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Logo Design Brief

Our company www.ifjuice.com produces & bottles freshly squeezed juices in China. While today our juices are mainly distributed through premium grocery marts, coffee shops, restaurants and hotels it all started from our own retail store (production in the back, sales in the front. See uploaded pictures).

We are now changing the retail store concept into a deli shop serving our signature bottled juices alongside a range of fresh products for take-out (more details below) as well as staple food items like in supermarkets (bottled water, tea, milk, yogurt, cheese, bread, pasta, snacks, etc. - selected brands and items only).

We are looking to create a Visual Identity for a new "fresh products for take-out" packaged food brand which will account for approx. 20% of products in the store (20% are our bottled juices, 60% are staple items like in supermarkets).

The brand will be called "Go! Deli". It will NOT have a Chinese translation at this point. The main application of the brand is on the sticker for the respective packing for each product. So design drafts should not only include the logo but the sticker format and product description ACCORDING the attachment Go! Deli Sticker design guidelines_v1.docx

“Go! Deli” brand + product description

Every product will bear the “Go! Deli” logo (without any further sub-categories, like were planning on before) with a product description added in English & Chinese. Example:

Go! Deli
Classic Hummus 豆沙

The Go! Deli branding should be modern & simple, sophisticated yet playful (not tacky or childish!!) - a clear sign with bold letters. Colors should well balanced and natural (as opposed to artificial and shouting).

Go! Deli product groups are: Dips, Nuts, Antipasti, Cold cuts, Salad, Fruit, Veggies, Sauces, etc.

The Go! logo should also be suitable to work as signage above the retail shop itself, simply called

Go! Deli Shop (plus 3-6 characters translating the meaning into Chinese)

small text at the bottom (work in progress): a project by iF Juice / inspired by iF Juice / Go! is a brand by iF Juice

Target Market(s)

We are targeting affluent urban dwellers working in Beijing's Central Business District (CBD) as well as residents in the residential area our retail shop is located. Our crowd for Deli products will mostly be Westerners (US, AUS, EU) but also Asians (KOR, JAP) and mainland Chinese trying something new.

See attached Word document for details ("Retail surrounding").

Industry/Entity Type

Retail

Logo Text

Go! Deli

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple, clear logo that works on small print area

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Files

Download all files - 2.9 MB