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XI Effect Company Logo
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This customer received 73 logo designs from 28 designers. They chose this logo design from Bogdan Tanase-Marinescu as the winning design.
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US$200
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73 designs
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28 designers
Logo Design Brief
XI Effect, LLC is a company that provides products related to giving and acts of kindness. We want to reflect the ripple effect that an act of kindness can have on humanity. For instance, when you perform an act of kindness, it becomes contagious and spreads.
Ripple effect is the key here. We tried to prototype an example (see attachment). Our prototype was created using Adobe Photoshop. It is not a good image for print because the swirl and fonts are not sharp - they bleed and the swirl grays out. We need a solid, high quality image for print, as well as something that is identifiable. The logo does not have to match our prototype - it is provided as an example only, but we like the idea of showing a ripple effect, like when a pebble is thrown into water and you see the ripples spreading. We would like to see options that match our prototype as high quality. We would like to see new designs as alternatives as well.
The colors in the attached prototype are colors we would like to see. The words use hex #666699 (RGB = R:102, G:102, B:153). The font used for "xi" is called Pristina - we are not sure if this is a high quality font for printing, so we'll want this or something similar. The word "effect" should be in a different font than the word "xi". We need "xi" to be prominent and "effect" to be much smaller. If a new font set is created for this logo, we will need the font file as well as the logo. We will own all copyrights to both if selected as winning design.
Please provide in one of the following formats: Adobe Photoshop, Adobe Illustrator, or vector.
Updates
Thank you to all designers for your great submissions so far!
We updated the brief with clarification on the font for "xi" and "effect". We would like the "xi" to be very prominent and "effect" to be smaller.
Thank you!
Added Saturday, August 17, 2013
Project Deadline Extended
Reason: A designer had internet problems when needing to subit changes.
Added Wednesday, August 28, 2013
Target Market(s)
This is an overarching company - we have several products, so our target market will vary for each product. This is not a product logo, it's a company logo.
Industry/Entity Type
It Company
Logo Text
xi effect
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have representation of a ripple effect. The name "xi effect" must be a part of the logo (we prefer all lower case letters). Prominent color must be hex #666699 (R:102, G:102, B:153). Must be high quality for print. Must be scalable - must look good when scaled down to a small size or up to a larger size. Must look great if printed in black and white. Must have representation of a ripple effect. The name "xi effect" must be a part of the logo.
Should not have
- The example prototype has the words, "Imagine. Invent. Inspire." - do not include these words. Should not be too many colors - one or two colors.
