Packaging Design Project
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This customer received 70 packaging designs from 13 designers. They chose this packaging design from Jason Farrell as the winning design.
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Packaging Design Brief
BACKGROUND:
Jealous is a premium gift company that retails confectionery/ candy/ sweets (or what ever else you call them) in the UK - although we would like to create a global brand. Our entire brand is vegetarian, gluten free, free from artificial flavours and colours and alcohol free. Our website address is www.thejealouslife.com - we are currently retailing at Selfridges Oxford street, online through Not On The High Street .Com and online through our own website.
REQUIREMENT:
Our current range of 400g gift boxes retail at £13.99 and £14.99, and we are now looking for some new concepts / designs for a range of 75g tins to retail in Topshop as well as our current retailer
We require fresh and funky designs that are in line with our brand - which you can get more of a feel for on our website. The designs also need to communicate ours usps e.g. Natural, Vegetarian, Gluten Free etc without being too "in your face"
Tins: Silver / Gold / White - Dimensions: 1.35cm radius / 1.8cm height
Photos - Attached
Comments - Each colour tin should signify a different type of sweet - e.g. Hard Candy (i.e. boiled sweets like pear drops) & Gummy Sweets (our 400g range is all Gummy based)
Updates
CORRECT TIN MEASUREMENTS
Radius of top - 3.4cm
Height of tin with lid - 4.9cm
Height of tin without lid - 4.4cm
Added Friday, October 21, 2011
We would like
a) 6 designs for the 200g box - all following a strong concept
b) 6 designs for the tins - all following a strong concept
Added Friday, October 21, 2011
Project has changed please read the brief again, we require 6 designs for the small tin's only
Added Sunday, October 23, 2011
Project Deadline Extended
Added Monday, December 05, 2011
Target Market(s)
females 18 - 45
Industry/Entity Type
Retail
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1) A strong concept on which the designs are based which has a direct link to our premium / coool brand.
2) Various designs in various colours preferably fresh and natural and vibrant