Food Blog & Street Gourmet Tours

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Logo Design Brief

Im the author and creator of the Jitomate Blog
http://jitomate.wordpress.com/

Jitomate is the mexican term for a simple red tomato.
Jitomate is a food experience blog. This means I write about the experiences around a particular food, place or drink.

Its not a cooking blog, I dont share recipies or talk about stuff I prepare,but about the place, the taste, price, sound, environment etc.

my tagline is "foods and drinks, rice, grapes and spices from different corners of the world"

Ive written about food from all continents and Ive been actually featured in the cooking channel, talking about the food in my hometown.

Its a pretty popular blog even when I dont update it too often (once or twice a month is my goal).

Im trying to develp the brand around it . As I said, its pretty popular, so I need a logo to go with it. Also, Im creating a new spin off the blog, I want to take people on street food tours and leverage the reputation Ive gotten from the blog.

Finally, there are some great places that really stand out and I want the blog to endorse them. I will print stickers so the places that Ive reviewed and endorse can stick them to their windows or cars and maybe even create a

1 tomato -
2 tomato -
3 tomato -

rating scale

I chose to name the blog Jitomate due to the simplicity of the vegetable and the way it can be found in mexican salsas, in scottish breakfast and even in italian pastas.

summary, the logo should show a red tomate, be easily printed and stamped and I should be able to create "grading stickers" or something with it...

the sticker will most likely include the url to the blog (yet to be defined the final URL).

Info Icon
Updates

Quick Note / Update 


The so called "tag" doesnt have to be included. Actully, just Jitomate and maybe a subtitle such as 

Jitomate Tours 
Jitomate Blog 
Jitomate Tshits 

somethign like that 


Added Tuesday, August 13, 2013

Project Deadline Extended
Reason: Ive gotten several great proposals. I have already a few finalists in my mind, but Ive gotten a few requests to extend the deadline. I decided to extended it in order to better evolve the direction the logo is taking... thanks for all your submissions.
Added Tuesday, August 27, 2013

Target Market(s)

everybody that needs a restaurant recommendation, tourists, gourmets, restaurants,

Industry/Entity Type

Environment

Logo Text

(None provided)


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Personable
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Conservative
Economical
Upmarket

Requirements
Must have
  • must have a tomato and be simple
Nice to have
  • a way to show scales or the ratings
Should not have
  • 'Food and ...." the tag shouldnt be on the logo
Payments
1st place
US$200
Total
US$200

Project Deadline
06 Sep 2013 22:24:27 UTC
Language

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