• £150

• 32 designs

• 12 designers

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Logo Design Brief

Need to come up with a logo for a leading and very high end Cycle light company that we just aquired. It is called Lumicycle, they are some of the most sought after and expensive products in market (and a very out of date logo and website as they have been trading 16 years). Customers call them "Lumies" so it would be interesting to see ideas for that as well as "Lumicycle" the strap line is " for the long ride home" Should add that all of our products now use LED's so that could come into it somewhere?

So in short
Lumicycle
for the long ride home

Lumies
for the long ride home

Our products get used by some very extreme cyclists as they are best in class so I was maybe thinking of having the "M" in the logo as mountain peaks or something like that. But that is not essential completely open to ideas around this, but we really need something quality.

Take a look at http://www.facebook.com/pages/Lumicycle/111031608930926?ref=ts&fref=ts to give you an idea of what we want to do. It needs to be professional, suitable for print, web and social media as well as all of our packaging.

Target Market(s)

25-45 65% Males 24-50 35% females

Industry/Entity Type

It Company

Logo Text

Lumicycle or try Loomies "for the long ride home"

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The tag line underneath "for the long ride home" would also be nice to have established in 1997 in there somewhere if possible.

Nice to have

• The "M" as mountains in the design as our products are extensively used in tough and could or hilly conditions. But they are also used by racing cyclists.. absolutely the hate the one on the website www.lumicycle.com.

Should not have

• Childish, Cartoon, designs, think posh and well built quality products in print, in shops, and on the net. Aimed at high end cyclists the world over :)