Need logo for an International Environmental Performance Standard for solid waste.
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This customer received 49 logo designs from 14 designers. They chose this logo design from trufya as the winning design.
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Logo Design Brief
SWEEP, the "Solid Waste Environmental Excellence Protocol", is looking for a strong, dynamic logo that conveys trust, rigor and innovation. Dominant colors should be warm, given the preponderance of blues and greens in the space. Because it is certification program, the logo should eventually be adaptable to include a space to include one of four certification levels (like the LEED green building rating system). This project is being headed by the founder of the LEED system.
Target Market(s)
Decision makers in Municipal government & solid waste management industry, also recognizable for the general public
Logo Text
SWEEP [+ logical space/room to include text for certification levels up to 8 letters]
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The SWEEP acronym
Nice to have
- Works both in color & in black & white
- A nod to the conventional recycling arrow-circle (see attachments)
- Could (but does not have to) resemble trophy, medal or checkmark to indicate leadership/making the grade
Should not have
- Too much blue or green, which have been done to death with environmental logos. (Some is ok...)
- Purple
- Brooms/brushes