• US$160

• 45 designs

• 8 designers

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Logo Design Brief

Swirl-N-Top Frozen Treats is a self-serve ice cream and yogurt shop where the customer fills their cup with yogurt/ice cream and then adds toppings. The shop resides in a historical district of a town known for its historical preservation.
The theme/decor of the shop is historical circus. We are a self-service Yogurt/Ice cream shop. Customers come and fill their cup with Yogurt/Ice Cream and toppings. Customers pay based on the weight of the product. We recently purchased the shop and are working to change the name to Swirl-N-Top Frozen Treats and changing the décor to a historical circus theme. The new décor will include circus posters, tickets, stuffed circus animals and other related items. The shop is located in a historical district in a town that is well known for historical preservation. We have a new mascot. A white tiger named “Swirl”. She will have high visibility at local functions. Photo is attached.

Logo must haves:
A style that is reminiscent of the circus
Include our mascot in some way.
Include some form of ice cream reference. (Swirl, cone etc.)
Fun
Appeal to all ages

Things we like:
Circus Banners
Image of mascot eating ice cream - See attached example
Circus flags

Things that we do not want:
To look like logos of other shops in area. See attached.

Target Market(s)

• The Target Market / Audience you are trying to reach. We are working to reach the General Population. The town has about 40,000 residents.
o Families of area
o Retirees – 30% of the population is over 65 years of age
o Students – There is a community college within walking distance of the shop
o Visitors
 The town is a very popular get away spot with many special events on weekends.
 Many sporting tournaments are held in the area

Industry/Entity Type

Shop

Logo Text

Swirl-N-Top Frozen Treats

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Circus Font that looks old

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must haves:
• A style that is reminiscent of the circus
• Include our mascot in some way.
• Include some form of ice cream reference. (Swirl, cone etc.)
• Fun
• Appeal to all ages

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