New logo for project management company please.
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This customer received 104 logo designs from 23 designers. They chose this logo design from andig as the winning design.
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Logo Design Brief
We are launching a new project management consultancy.
We specialise in organisations involved in international development, as well as community organisations and charities/NFPs (not for profits).
Our unique qualities are:
- A lightness of touch (making it easy and painless to get things done)
- The ability to connect with people
- The ability to form cohesive groups
- Resilience
- Passion and energy
... and we would like a brand that reflects this.
Target Market(s)
Managers, department managers and C-suites, working in:
1. Organisations that specialise in international development.
2. Community organisations.
3. Charity organisations (not-for-profits)
Industry/Entity Type
It Company
Logo Text
Purposeful Project Management
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo needs to be bright, fresh and contemporary.
- Bright colours and flowing shape.
- The logo needs to have a feeling of forward movement and alignment.
- Logo image will be used across all business communication areas so it needs to look good on a business card, letter head, social media and web platforms, etc.
Nice to have
- Here are some themes to help you:
- Aligned
- Focused
- Connected
- Flowing
- Flexible
- Purposeful
- In synch
Should not have
- Even though it is aimed at international development and community organisations, the brand needs to look professional and not too 'alternative'.
- Please avoid a look and feel that is too corporate, too. (please avoid silver, navy, black, grey).